Archive

Archive for September, 2011

Staffing Agencies and Corporate Recruiting

September 26th, 2011 1 comment

I nodded in agreement throughout Matt Lowney’s article about staffing agencies. A few things I’d like to add:

  • Few salespeople at staffing agencies have a sense of sales effectiveness. Lowney and I are far from the only corporate recruiters that get calls and pitches from different vendors that are indistinguishable from each other. It’s a brute force sales model based on high volumes of outbound calls, and it tends to turn off the 95 of 100 prospects that don’t have a current need for a new vendor.
  • Related to the above point, the initial contacts are all about the vendor, not the client. The salesperson is calling to learn more about my organization. Help me understand what’s in it for me…

I started my career on the vendor side, and have a lot of respect for those that can hack it in that business (unlike me). Much of this comes down to leadership, and unfortunately there don’t seem to be many staffing agency leaders willing to think beyond 60 outbound calls a week. Those that do stand out.

LinkedIn vs. Facebook

September 6th, 2011 No comments

This WSJ article has gotten quite a bit of buzz over the past week (anyone know why “troll” is in the title?), and I’ll agree with the general sentiment that Facebook will have a big impact on hiring in the future. However, I’m not convinced by author Joe Light’s premise that LinkedIn is at large risk from Facebook in the near term. There are two reasons why:

  1. I believe LinkedIn’s research saying “users tell the company they want to keep their personal and professional networks separate.” This is the mindset of generations that have grown up keeping work and life separate, and any shift in this thinking should be slow enough for LinkedIn to react.
  2. LinkedIn has built a strong network effect. Sure, it only has 120 million users to Facebook’s 750 million, but LinkedIn’s population has tacitly signed up for career networking. Facebook’s users are there for many reasons, making it harder for career conversations to be relevant.

Facebook has shown it can be a big player and has interesting and potentially game changing plans. It has a lot of work, however, to dethrone LinkedIn for professional networking purposes.

Update: Lou Adler comes to a similar conclusion by a different route.

Categories: hiring, social media Tags: ,